Month: August 2014

Cross Device Advertising

  Cross device advertising ( i.e reaching the same user across multiple digital devices like smartphones, tablets, laptops, TV, desktop)   worldwide is growing and has become a major strategy in any campaign. The figures for just the US speak

Posted in Uncategorized

Mobile Video Insights

Recently (April 2014) the MMA released the results of a survey (http://www.mmaglobal.com/news) which focused on three key measures: Click Through Rates (CTR), Completion Rates and Non-Skippable vs. Skippable Ads. These criteria were evaluated through Ad Unit Length, Ad Format, as

Posted in Mobile Advertising