Author: Trapau

Online Behavioural Advertising (OBA)

Whats OBA?. Online Behavioural Advertising. The IAB defines Online Behavioural Advertising as the collection of data from a particular computer or device regarding web viewing behaviours over time and across multiple web domains not under Common Control for the purpose

Posted in Affiliate Ad Network, Bid Management, Front Page, Hosting & Domains, Mobile Advertising, SEM, SEO, Social Media Advertising

Mobile Retargeting Ads. What are they?

Mobile retargeting ads work much like their online counterparts and Real Time Bidding (RTB) is increasingly being used with this. For instance, a user that once browsed within an app would be served an ad urging them to continue his/her

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Utilise the Mobile Device Capabilities

Utilising the mobile devices capability and using it to its fullest market potential is a critical sucess factor in mobile advertising. Mobile display ads (mobile banner ads) are a very effective tool that can be used to help drive customers

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

SMS,MMS & USSD Mobile Messaging Advertising

Mobile messaging is massive. Mobile messaging is the most used non-­‐voice channel in the world. In 2012, there were over 14.7 trillion messages sent worldwide,and this is expected to nearly double to 28.2 trillion up to 2017 a colossal amount

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Near Field Communications (NFC)

NFC uses passive targets (with no batteries!) and random devices that are not powered (so called tags or stickers, sometimes aka transponders or labels) . NFC Tags are essentially “targets” that “want” to be touched by NFC devices like mobile

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Cross Device Advertising

  Cross device advertising ( i.e reaching the same user across multiple digital devices like smartphones, tablets, laptops, TV, desktop)   worldwide is growing and has become a major strategy in any campaign. The figures for just the US speak

Posted in Uncategorized

Mobile Video Insights

Recently (April 2014) the MMA released the results of a survey (http://www.mmaglobal.com/news) which focused on three key measures: Click Through Rates (CTR), Completion Rates and Non-Skippable vs. Skippable Ads. These criteria were evaluated through Ad Unit Length, Ad Format, as

Posted in Mobile Advertising

Mobile Links and Hyperlinks

Hyperlinks for mobile Advertising technology start ups, together with established companies such as Google and Facebook are seeking to reinvent the hyperlink. They’re rolling out technology that makes it easy to put links into a mobile app, Web page, or

Posted in Mobile Advertising

Online Behaviour Advertising (OBA) Mobile Guidlines

Digital Advertising Alliance (DAA), comprised of the largest media and marketing trade associations in the U.S., released new guidance regarding mobile and other devices (Mobile Guidance). This Application of Self-Regulatory Principles to the Mobile Environment guidance explains for covered companies

Posted in Mobile Advertising