Author: Paul Smith

Mobile Search

Mobile search differs in many ways to desktop search. The location where the mobile user is when searching has implications on how you design your mobile site,  such as home, work, commuting, in store, bar/coffee shop, or other, try to determine

Posted in Mobile Advertising Tagged with: , , , , , ,

New standard for semantic search

In June 2011, three main search engines (Google, Bing and Yahoo) created a new standard for semantic search: schema.org . The semantic search dictionary was created: adding its elements we can define if a man is a moviedirector , the

Posted in Front Page, SEO

Hummingbird – Google Search Algorithm Changes

Google Hummingbird

Hummingbird is the new engine for Google search which still uses some of the old and newish parts they have recently updated like penguin and panda. This is a complete change to the core algorithm that controls what it returns

Posted in SEO Tagged with: , , , ,

Social Advertising – Facebook

There are a number of options offered by the various social media to enable you to advertise with them. We’ll have a look at some of these methods on Facebook, Twitter, LinkedIn and other social media  just to be aware

Posted in Social Media Advertising

Geolocation Targeting

Geolocation targeting is as it sounds, finding the location of the visitor and targeting content to that visitor depending on that location or their interest in a location Who is it useful for?. Small businesses that want to drive traffic

Posted in Mobile Advertising, SEM

Getting The Products

The easiest way to get specific product feeds from multiple suppliers is through an affiliate ad networks such as Webgains or CJ . The Networks significantly reduce the amount of labour needed to get product feeds from various merchants. These

Posted in Affiliate Ad Network

Search Advertising

Search marketing and search optimization are discussed and treated separately, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), or it may contrast with pay per click (PPC), focusing on only

Posted in Front Page

The March Of Social Advertising

Social Media attracted a massive 121 billion online minutes each month in the US, with comsumers spending 20% of their online time and 30% of their smartphone online time on social media, what? get a life, really!. The source was

Posted in Front Page

Mobile Advertising Revolution

Growth from 2015 to 2017 Will Be Fueled by Improved Market Conditions Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013, according to Gartner, Inc. The market is expected

Posted in Front Page

Hosting and Domain Names

Getting the right Web Hosting package is essential for a successful & stress free online business. Whether you are selling or publishing “the hosting package” selection process needs to be thorough. Now a days the choice is enormous, however care

Posted in Front Page

Write better anchor text

Anchor text? So whats that you say, something to do with boats?. Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href=”…”>anchor text here</a>. The

Posted in SEO Tagged with: ,

Social Media Ad Metrics?

Metrics in Social Media Ad campaigns is an area which is generating a lot of discussion. How to measure just how effective or not your social media campaign is. The metrics which are most often employed are numbers of Facebook

Posted in Social Media Advertising Tagged with: , , ,