Category: Bid Management

Bid Management

Online Behavioural Advertising (OBA)

Whats OBA?. Online Behavioural Advertising. The IAB defines Online Behavioural Advertising as the collection of data from a particular computer or device regarding web viewing behaviours over time and across multiple web domains not under Common Control for the purpose

Posted in Affiliate Ad Network, Bid Management, Front Page, Hosting & Domains, Mobile Advertising, SEM, SEO, Social Media Advertising

Manual Bid Management and Bid Optimisation

Manual Bid Management and Bid Optimization are a very crucial part of Paid Search management and the growing ad auction market. With Bid Management we are concerned with individual keywords and lets say the goal is keeping the same position,  bids are set on keywords

Posted in Bid Management Tagged with: , , , , ,

The Players

There are a number of big companies in this category : Google Doubleclick Search Adobe AdLens IgnitionOne Digital Marketing Suite Kenshoo Enterprise Marin Editions. All of these systems enable you to manage large biddable media programs across the various target

Posted in Bid Management