Category: Front Page

Online Behavioural Advertising (OBA)

Whats OBA?. Online Behavioural Advertising. The IAB defines Online Behavioural Advertising as the collection of data from a particular computer or device regarding web viewing behaviours over time and across multiple web domains not under Common Control for the purpose

Posted in Affiliate Ad Network, Bid Management, Front Page, Hosting & Domains, Mobile Advertising, SEM, SEO, Social Media Advertising

New standard for semantic search

In June 2011, three main search engines (Google, Bing and Yahoo) created a new standard for semantic search: schema.org . The semantic search dictionary was created: adding its elements we can define if a man is a moviedirector , the

Posted in Front Page, SEO

Search Advertising

Search marketing and search optimization are discussed and treated separately, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), or it may contrast with pay per click (PPC), focusing on only

Posted in Front Page

The March Of Social Advertising

Social Media attracted a massive 121 billion online minutes each month in the US, with comsumers spending 20% of their online time and 30% of their smartphone online time on social media, what? get a life, really!. The source was

Posted in Front Page

Mobile Advertising Revolution

Growth from 2015 to 2017 Will Be Fueled by Improved Market Conditions Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013, according to Gartner, Inc. The market is expected

Posted in Front Page

Hosting and Domain Names

Getting the right Web Hosting package is essential for a successful & stress free online business. Whether you are selling or publishing “the hosting package” selection process needs to be thorough. Now a days the choice is enormous, however care

Posted in Front Page