Category: SEM

Search Engine Marketing

Online Behavioural Advertising (OBA)

Whats OBA?. Online Behavioural Advertising. The IAB defines Online Behavioural Advertising as the collection of data from a particular computer or device regarding web viewing behaviours over time and across multiple web domains not under Common Control for the purpose

Posted in Affiliate Ad Network, Bid Management, Front Page, Hosting & Domains, Mobile Advertising, SEM, SEO, Social Media Advertising

Mobile Retargeting Ads. What are they?

Mobile retargeting ads work much like their online counterparts and Real Time Bidding (RTB) is increasingly being used with this. For instance, a user that once browsed within an app would be served an ad urging them to continue his/her

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Utilise the Mobile Device Capabilities

Utilising the mobile devices capability and using it to its fullest market potential is a critical sucess factor in mobile advertising. Mobile display ads (mobile banner ads) are a very effective tool that can be used to help drive customers

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

SMS,MMS & USSD Mobile Messaging Advertising

Mobile messaging is massive. Mobile messaging is the most used non-­‐voice channel in the world. In 2012, there were over 14.7 trillion messages sent worldwide,and this is expected to nearly double to 28.2 trillion up to 2017 a colossal amount

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Near Field Communications (NFC)

NFC uses passive targets (with no batteries!) and random devices that are not powered (so called tags or stickers, sometimes aka transponders or labels) . NFC Tags are essentially “targets” that “want” to be touched by NFC devices like mobile

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Geolocation Targeting

Geolocation targeting is as it sounds, finding the location of the visitor and targeting content to that visitor depending on that location or their interest in a location Who is it useful for?. Small businesses that want to drive traffic

Posted in Mobile Advertising, SEM

Chosing Keywords

Google recommend the following with regards to using and choosing keywords   Use keywords which match your sites content. Use Adwords to scan you site and suggest keywords Manage your ads, create several groups with keywords which are similar. Use Google

Posted in SEM

Keywords Keyword Keywords

Keywords are an essential tool in  showing  your ads to your customers. Search engines use keywords when they include your website in their search results. Keyword quality and relevance will ensure you reach the customers you want. The keywords for your Custom

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