Category: SEO

Search Engine Optomisation

Online Behavioural Advertising (OBA)

Whats OBA?. Online Behavioural Advertising. The IAB defines Online Behavioural Advertising as the collection of data from a particular computer or device regarding web viewing behaviours over time and across multiple web domains not under Common Control for the purpose

Posted in Affiliate Ad Network, Bid Management, Front Page, Hosting & Domains, Mobile Advertising, SEM, SEO, Social Media Advertising

Mobile Retargeting Ads. What are they?

Mobile retargeting ads work much like their online counterparts and Real Time Bidding (RTB) is increasingly being used with this. For instance, a user that once browsed within an app would be served an ad urging them to continue his/her

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Utilise the Mobile Device Capabilities

Utilising the mobile devices capability and using it to its fullest market potential is a critical sucess factor in mobile advertising. Mobile display ads (mobile banner ads) are a very effective tool that can be used to help drive customers

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

SMS,MMS & USSD Mobile Messaging Advertising

Mobile messaging is massive. Mobile messaging is the most used non-­‐voice channel in the world. In 2012, there were over 14.7 trillion messages sent worldwide,and this is expected to nearly double to 28.2 trillion up to 2017 a colossal amount

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Near Field Communications (NFC)

NFC uses passive targets (with no batteries!) and random devices that are not powered (so called tags or stickers, sometimes aka transponders or labels) . NFC Tags are essentially “targets” that “want” to be touched by NFC devices like mobile

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

New standard for semantic search

In June 2011, three main search engines (Google, Bing and Yahoo) created a new standard for semantic search: . The semantic search dictionary was created: adding its elements we can define if a man is a moviedirector , the

Posted in Front Page, SEO

Hummingbird – Google Search Algorithm Changes

Google Hummingbird

Hummingbird is the new engine for Google search which still uses some of the old and newish parts they have recently updated like penguin and panda. This is a complete change to the core algorithm that controls what it returns

Posted in SEO Tagged with: , , , ,

Write better anchor text

Anchor text? So whats that you say, something to do with boats?. Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href=”…”>anchor text here</a>. The

Posted in SEO Tagged with: ,

Use heading tags appropriately

<p>Heading tags are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important and largest text, and ending with <h6>, the least important and smallest text. A bit

Posted in SEO

Offer quality content!

Google advises to optimize your sites content you should write easy-to-read text, stay organized around the topic, create fresh, unique content, create content primarily for your users, not search engines.  Anticipate differences in users’ understanding of your topic and offer

Posted in SEO

Optimize your use of images

Use the alt tag to describe the image accurately, this helps if the image cant be displayed for whatever reason on a system, at least the users will know what the image was about.Using an image as a link, the

Posted in SEO

Site Navigation In SEO

Ensure your navigation structure is not a spaghetti design, again apply common sense.  The ease and clarity of your navigation of a website is important in helping visitors quickly find the content they want, and search engines understand what content the owner thinks is

Posted in SEO