Category: Uncategorized

Mobile Retargeting Ads. What are they?

Mobile retargeting ads work much like their online counterparts and Real Time Bidding (RTB) is increasingly being used with this. For instance, a user that once browsed within an app would be served an ad urging them to continue his/her

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Utilise the Mobile Device Capabilities

Utilising the mobile devices capability and using it to its fullest market potential is a critical sucess factor in mobile advertising. Mobile display ads (mobile banner ads) are a very effective tool that can be used to help drive customers

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

SMS,MMS & USSD Mobile Messaging Advertising

Mobile messaging is massive. Mobile messaging is the most used non-­‐voice channel in the world. In 2012, there were over 14.7 trillion messages sent worldwide,and this is expected to nearly double to 28.2 trillion up to 2017 a colossal amount

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Near Field Communications (NFC)

NFC uses passive targets (with no batteries!) and random devices that are not powered (so called tags or stickers, sometimes aka transponders or labels) . NFC Tags are essentially “targets” that “want” to be touched by NFC devices like mobile

Posted in Mobile Advertising, SEM, SEO, Social Media Advertising, Uncategorized

Cross Device Advertising

  Cross device advertising ( i.e reaching the same user across multiple digital devices like smartphones, tablets, laptops, TV, desktop)   worldwide is growing and has become a major strategy in any campaign. The figures for just the US speak

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