The search engines display the url in the results. If you have a url like www/yoursite.com/x3456/296er5t/09ui2.html the search engines will have a hard time reconciling it and the searcher will not understand what it pertains to. Keep the URL meaningful with reference to the subject matter and make the wording count like www/yoursite.com/bidmanagement/review/kenshoo.html. Sites that want to link to yours may be put off by by complex url’s and users may distrust them and find them hard to remember. Keep your directory structure simple and meaningful so its easy to remember like you would on your hard drive or your filing cabinet in the office, and avoid having document pages in multiple directories on your site like www/yoursite.com/bidmanagement/review/kenshoo.html and in www.yoursite.com/kenshoo.html, just good house keeping and common sense really. Make sure there is only one version of the doc page, just like on your hard drive ;-).
Meaningful URL Structure
Posted in SEO