Mobile Advertising Revolution

Growth from 2015 to 2017 Will Be Fueled by Improved Market Conditions Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013, according to Gartner, Inc. The market is expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.
The once-tiny mobile advertising sector is seeing huge growth, mainly thanks to the efforts of Google and Facebook. The two tech giants led a 105 percent gain in mobile ad spending in 2013, according to research firm eMarketer.

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