Online Behaviour Advertising (OBA) Mobile Guidlines

Digital Advertising Alliance (DAA), comprised of the largest media and marketing trade associations in the U.S., released new guidance regarding mobile and other devices (Mobile Guidance). This Application of Self-Regulatory Principles to the Mobile Environment guidance explains for covered companies how the existing Digital Advertising Alliance (“DAA”)

Self-Regulatory Principles for Online Behavioral Advertising (“OBA Principles”) and Multi-Site Data (“MSD Principles”) (collectively, the “Self-Regulatory Principles”) apply to certain types of data in the mobile Web site and application environment. In Europe the OBA guidelines are released by the EDAA (european digital advertising aliance) http://www.edaa.eu/european-principles/.

The EASA Best Practice Recommendation on Online Behavioural Advertising builds on the IAB Europe OBA Framework and provides an industry-wide standard for OBA, ensuring that the entire advertising ecosystem is covered. The EASA Best Practice Recommendation on Online Behavioural Advertising sets out a European advertising industry-wide self-regulatory standard and compliance mechanism for consumer controls in Online Behavioural Advertising. You can view the guidelines below.

DAA_Mobile_Guidance

2013-11-11_IAB_Europe_OBA_Framework

EASA_BPR_OBA

Posted in Mobile Advertising

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