For each page ensure you have unique page titles and meaningful meta tag description’s. An example from the Trapau site below show the coding title and meta description tag and below that is the result returned from a search engine. This gives the user and the search engine clarity as to what the site is about.
<title>Trapau – Musings On Online Advertising</title>
<meta name=”description=” content=”Trapau – Musings On Online Advertising … Understanding the technology and benefits is essential for successful online marketing campaigns, whether applied .“>