Page Titles & Description Tag

For each page ensure you  have unique page titles and meaningful meta tag description’s. An example from the Trapau site below show the coding title and meta description tag and below that is the result returned from a search engine. This gives  the user and the search engine  clarity as to what the site is about.

<html>
<head>
<title>Trapau – Musings On Online Advertising</title>

<meta name=”description=” content=”Trapau – Musings On Online Advertising  Understanding the technology and benefits is essential for successful online marketing campaigns, whether applied .“>

</head>
<body>

 

Search Engine Results

Trapau – Musings On Online Advertising

Alexa Traffic Rank for http://trapau.com/: 390,443trapau.com/

Trapau – Musings On Online Advertising  Understanding the technology and benefits is essential for successful online marketing campaigns, whether applied ..

 

You could put whatever information you want into the title meta description such as address, phone etc.

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