Search Advertising

Search marketing and search optimization are discussed and treated separately, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), or it may contrast with pay per click (PPC), focusing on only paid components.Paid search accounts for almost 50% of all online advertising budgets, and has grown into its own channel.
SEO is the process of getting traffic from the free, organic, natural, non-paid for listings on the likes of Google,Yahoo and Bing ,which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, In the first half of 2012, internet advertising revenues climbed to an all-time high of $17 billion, representing a 14 percent increase year-over-year, according to IAB Internet Advertising Revenue Report .

Posted in Front Page

Leave a Reply