SEO

Search engine optimization concerns the act of making your website search engine friendly. In Google terms that means the following areas need addressing.

  • Create unique, accurate page titles
  • Make use of the “description” meta tag
  • Improve the structure of your URLs
  • Make your site easier to navigate
  • Offer quality content and services
  • Write better anchor text
  • Optimize your use of images
  • Use heading tags appropriately
  • Make effective use of robots.txt
  • Be aware of rel=”nofollow” for links
  • Notify Google of mobile sites
  • Guide mobile users accurately
  • Promote your website in the right ways
  • Make use of free webmaster tools

Search engine optimization affects only organic search results, not paid or “sponsored” results such as Google AdWords.

 

Online Behavioural Advertising (OBA)

Whats OBA?. Online Behavioural Advertising. The IAB defines Online Behavioural Advertising as the collection of data from a particular computer or device regarding web viewing behaviours over time and across multiple web domains not under Common Control for the purpose

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Mobile Retargeting Ads. What are they?

Mobile retargeting ads work much like their online counterparts and Real Time Bidding (RTB) is increasingly being used with this. For instance, a user that once browsed within an app would be served an ad urging them to continue his/her

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Utilise the Mobile Device Capabilities

Utilising the mobile devices capability and using it to its fullest market potential is a critical sucess factor in mobile advertising. Mobile display ads (mobile banner ads) are a very effective tool that can be used to help drive customers

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SMS,MMS & USSD Mobile Messaging Advertising

Mobile messaging is massive. Mobile messaging is the most used non-­‐voice channel in the world. In 2012, there were over 14.7 trillion messages sent worldwide,and this is expected to nearly double to 28.2 trillion up to 2017 a colossal amount

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Near Field Communications (NFC)

NFC uses passive targets (with no batteries!) and random devices that are not powered (so called tags or stickers, sometimes aka transponders or labels) . NFC Tags are essentially “targets” that “want” to be touched by NFC devices like mobile

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New standard for semantic search

In June 2011, three main search engines (Google, Bing and Yahoo) created a new standard for semantic search: schema.org . The semantic search dictionary was created: adding its elements we can define if a man is a moviedirector , the

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Hummingbird – Google Search Algorithm Changes

Hummingbird is the new engine for Google search which still uses some of the old and newish parts they have recently updated like penguin and panda. This is a complete change to the core algorithm that controls what it returns

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Write better anchor text

Anchor text? So whats that you say, something to do with boats?. Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href=”…”>anchor text here</a>. The

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Use heading tags appropriately

<p>Heading tags are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important and largest text, and ending with <h6>, the least important and smallest text. A bit

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Offer quality content!

Google advises to optimize your sites content you should write easy-to-read text, stay organized around the topic, create fresh, unique content, create content primarily for your users, not search engines.  Anticipate differences in users’ understanding of your topic and offer

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Optimize your use of images

Use the alt tag to describe the image accurately, this helps if the image cant be displayed for whatever reason on a system, at least the users will know what the image was about.Using an image as a link, the

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Site Navigation In SEO

Ensure your navigation structure is not a spaghetti design, again apply common sense.  The ease and clarity of your navigation of a website is important in helping visitors quickly find the content they want, and search engines understand what content the owner thinks is

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