Social Media Advertising

Social Media Advertising  is growing and so are the budgets , happy days!. Its a new trend with the majority of business only using paid social media in the last 3 years. More of the budgets need to be focused on the social media area which means it has to either be from the existing online & offline ad budgets  or increasing spend on marketing. Now that we have hammered home how important it is we’ll start looking at some of the techniques and the tools available currently. Below is a graphic from survey commissioned by Vizu, a Nielsen company, of advertising budget trends.

 

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Online Behavioural Advertising (OBA)

Whats OBA?. Online Behavioural Advertising. The IAB defines Online Behavioural Advertising as the collection of data from a particular computer or device regarding web viewing behaviours over time and across multiple web domains not under Common Control for the purpose

Posted in Affiliate Ad Network, Bid Management, Front Page, Hosting & Domains, Mobile Advertising, SEM, SEO, Social Media Advertising | Leave a comment

Mobile Retargeting Ads. What are they?

Mobile retargeting ads work much like their online counterparts and Real Time Bidding (RTB) is increasingly being used with this. For instance, a user that once browsed within an app would be served an ad urging them to continue his/her

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Utilise the Mobile Device Capabilities

Utilising the mobile devices capability and using it to its fullest market potential is a critical sucess factor in mobile advertising. Mobile display ads (mobile banner ads) are a very effective tool that can be used to help drive customers

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SMS,MMS & USSD Mobile Messaging Advertising

Mobile messaging is massive. Mobile messaging is the most used non-­‐voice channel in the world. In 2012, there were over 14.7 trillion messages sent worldwide,and this is expected to nearly double to 28.2 trillion up to 2017 a colossal amount

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Near Field Communications (NFC)

NFC uses passive targets (with no batteries!) and random devices that are not powered (so called tags or stickers, sometimes aka transponders or labels) . NFC Tags are essentially “targets” that “want” to be touched by NFC devices like mobile

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Social Advertising – Facebook

There are a number of options offered by the various social media to enable you to advertise with them. We’ll have a look at some of these methods on Facebook, Twitter, LinkedIn and other social media  just to be aware

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Social Media Ad Metrics?

Metrics in Social Media Ad campaigns is an area which is generating a lot of discussion. How to measure just how effective or not your social media campaign is. The metrics which are most often employed are numbers of Facebook

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Social Usage On The Rise

 Social Media attracted a massive 121 billion online minutes each month in the US, with comsumers spending 20% of their  online time and 30% of their smartphone online time on social media, what? get a life, really!. The source was from  an

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