The Players

There are a number of big companies in this category :

  • Google Doubleclick Search
  • Adobe AdLens
  • IgnitionOne Digital Marketing Suite
  • Kenshoo Enterprise
  • Marin Editions.

All of these systems enable you to manage large biddable media programs across the various target areas, search, display media and social. We shall be looking at the more closely over the next few weeks, especially Google Doubleclick.

Posted in Bid Management

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