Anchor text? So whats that you say, something to do with boats?. Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href=”…”>anchor text here</a>. The anchor text you use for a link should provide a clear understanding of what the page linked to is all about.Using short but descriptive text-usually a few words or a short phrase wiould be the best solution. Anchor text for internal links are very important for search engins and users to get around the site and understand it, so pay attention to this area. Make sure you distuinguish your anchor text from regular text so users can recognoise it and dont ignore it.