Social Media Advertising

Social Media attracted a massive 121 billion online minutes each month in the US, with comsumers spending 20% of their online time and 30% of their smartphone online time on social media, what? get a life, really!. The source was from an online survey commissioned by Vizu, a Nielsen company, of more than 500 digital marketing and media professionals on current attitudes and practices regarding paid social media advertising.
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Mobile Advertising

Mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013, according to Gartner, Inc. The market is expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.
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Hosting & Domains

Getting the right Web Hosting package is essential for a successful & stress free online business. Whether you are selling or publishing "the hosting package" selection process needs to be thorough. Today the choice is enormous, however care must be taken.
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Hummingbird:Google Search Major Update

Google has introduced one the biggest changes to its search engine in years. The new update is being called Hummingbird and its a complete new core algorithm which has an impact on the majority of web sites.
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Search Advertising

Search marketing and search optimization are discussed and treated separately, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), or it may contrast with pay per click (PPC), focusing on only paid components.
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Affiliate Advertising

The world of online advertising has exploded and particularly the area of affiliate advertising.

Affiliate advertising is to put it simply, getting your ad displayed on someones website (the advertiser) or displaying someones ads on your website (the publisher) for a percentage etc of the sale.

Bid Management

Bid Management software automates a lot of the SEM process such as reporting, analytics, keyword generation, cross-platform campaign management tools, ad testing, complex querying etc..


The other players in this market are the Ad Networks who are the middlemen between the advertisers and the publishers. They provide feeds of merchants products and other tools for the merchant & the affiliate. You must have an account with the ad network and be an affiliate of the merchant.

There are also ad network aggregators, sometimes called aggregators of aggregators, who also have an array for tools for the affiliate to aggregate the merchants products. You must be signed up with the Aggregator, the ad network and be an affiliate of the merchant.