Online Advertising
Search, Display, Video, Mobile & Social advertising technology trends
Understanding the technology and benefits is essential for successful online marketing campaigns, whether applied to search engines, social networks, mobile, video, or brand Web sites. We look at some of the networks & tools available such as affiliate networks, datafeed aggregators, search engine optimization or search engine marketing, Bid Management Systems and other helpful tools.
Social Media Advertising
Social Media attracted a massive 121 billion online minutes each month in the US, with comsumers spending 20% of their online time and 30% of their smartphone online time on social media, what? get a life, really!. The source was from an online survey commissioned by Vizu, a Nielsen company, of more than 500 digital marketing and media professionals on current attitudes and practices regarding paid social media advertising.
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Mobile Advertising
Mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013, according to Gartner, Inc. The market is expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.
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Hosting & Domains
Getting the right Web Hosting package is essential for a successful & stress free online business. Whether you are selling or publishing "the hosting package" selection process needs to be thorough. Today the choice is enormous, however care must be taken.
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Search Advertising
Search marketing and search optimization are discussed and treated separately, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), or it may contrast with pay per click (PPC), focusing on only paid components.
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Affiliate Advertising
The world of online advertising has exploded and particularly the area of affiliate advertising.
Affiliate advertising is to put it simply, getting your ad displayed on someones website (the advertiser) or displaying someones ads on your website (the publisher) for a percentage etc of the sale.
Muses
- Online Behavioural Advertising (OBA) July 7, 2017
- Mobile Retargeting Ads. What are they? July 1, 2017
- Utilise the Mobile Device Capabilities June 1, 2017
- SMS,MMS & USSD Mobile Messaging Advertising May 1, 2017
- Near Field Communications (NFC) May 1, 2017
- Cross Device Advertising August 30, 2014
- Mobile Video Insights August 29, 2014
- Mobile Links and Hyperlinks July 21, 2014
- Online Behaviour Advertising (OBA) Mobile Guidlines June 15, 2014
- Mobile Search May 14, 2014
- New standard for semantic search March 4, 2014
- Hummingbird – Google Search Algorithm Changes October 26, 2013
- Social Advertising – Facebook June 5, 2013
- Geolocation Targeting May 13, 2013
- Getting The Products April 26, 2013
Bid Management
Networks/Aggregators
The other players in this market are the Ad Networks who are the middlemen between the advertisers and the publishers. They provide feeds of merchants products and other tools for the merchant & the affiliate. You must have an account with the ad network and be an affiliate of the merchant.
There are also ad network aggregators, sometimes called aggregators of aggregators, who also have an array for tools for the affiliate to aggregate the merchants products. You must be signed up with the Aggregator, the ad network and be an affiliate of the merchant.